About US Toy

Providing affordable, safe, and fun novelty toys, carnival prizes, and party supplies has been a goal of our company since inception. In 1953, our grandparents founded US Toy as a toy rack distributor from their apartment living room. They packaged toys and serviced the racks for supermarkets and drugstores, and the business expanded as we acquired more customers. Today, US Toy sells through stores, catalogs, and a website focused on YOU, our customers.

Still family owned and operated, we live our company values which are reflected in our products and excellent customer service. PASSION and CREATIVITY drives us to find unique products for any event. VALUE/QUALITY are deciding factors for every item in our product line. TEAM FOCUS is a collective effort to achieve "service excellence" for our customers. Our FAMILY value is the most important aspect of what we do. Being family owned and operated allows us to stay in touch with your needs.

In January 2019, US Toy is excited to have Pump It Up become part of our company! Pump It Up is the pioneer in birthday party entertainment allowing parents to host children’s parties in a private, safe, and clean environment.

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